How to Approach a Retailer
This is a blog post full of obvious advice for handmakers who would like to sell through a shop like Wise Daughters. Obvious, and yet today I have had at least two faux-pas committed that kind of boggle the mind. So here goes. Six simple rules for breaking into retail:
- Take 1 minute to go on my website (or that of any other retailer you want to approach). If you visit www.wisedaughters.com, you'll find a page called "Info for Makers" that tells you what to do. Easy!
- While you're there, please find out my name so you can use it when you email. My name is not "Hi there" and especially not "Hi there!!!"
- Do not send ME an email that tells me how badly you want to get your work into, say, Arts on Queen. Proof-read, please.
- Do not try to promote your product by telling me it's better than what I already carry. Nothing is more off-putting than an artist who disses craft, or other artists' work. And for all you know, that object you're critiquing could well have been made by me!
- Do not pitch stuff made in Poland, China or anywhere else.
- After I've said no, for whatever reason, please do not expect an hour of free consultation about where/how to sell your product. I have a class on that very subject, for which I charge a small fee. There are also lots of other resources at your disposal.
Remember, selling is all about the relationship.